En el artículo de hoy, vamos analizar como una Pyme en Colombia o Iberoamérica, puede usar Twitter para una de las tareas más importantes: Generar prospectos de venta.
Para todos es claro que más que el posicionamiento de una marca (que es un proceso de largo plazo), lo que una Pyme se debe enfocar en sus inicios a corto plazo es la generación de ventas y que todos sus esfuerzos se deben enfocar allí.
Por eso acá algunos consejos para usar una herramienta de Social Media como Twitter para hacerlo.
1- Haga uso de un Paginas de Aterrizaje: Twitter permite colocar el link de su página web en su perfil, en lugar de su página corporativa haga uso de una página de aterrizaje o Langing Page (Acá le decimos como). Puede usar esta herramienta para conectar sus esfuerzos de marketing en Twitter y dar los resultados deseados. No deje esto al azar.
2- Comparta links hacia Páginas de Aterrizaje: Hablar solo de su empresa y sus productos en Twitter puede ser contraproducente. Recuerde que debe dar valor a través de esta herramienta de Social Media. Por lo que puede hacer lo siguiente: Cree un bien digital, como un Ebook o Video, que brinde información referente a su industria y que sea muy útil para potenciales prospectos. Así logra información sobre sus datos de contacto e iniciar con ellos una estrategia de Email Marketing que finalice en ventas futuras.
3- Monitoree términos de la industria: Como se vio en el artículo anterior puede usar la función de Twitter Search (http://search.twitter.com/), pero úselo para identificar preguntas que las personas hagan sobre su industria o productos. Una vez los identifique, inicie un dialogo con ellos y llévelos a un lugar donde se sientan cómodos como su blog. Recuerde generar confianza primero y demostrar que su empresa es la mejor en el tema, antes de hacer una aproximación de ventas.
4- Participe en un chat de Twitter: En esta plataforma funcionan, actualmente, una serie de “micro-comunidades” que realizan reuniones virtuales y chats identificándose mediante los llamados “Hashtags” Ej: #b2bchat, #AndroidChat, #askfitness, etc. Identifique la de su industria o, mejor aún, ¡cree la suya propia!
5- Conecte su blog con Twitter: Un blog es una fuente de contenido valioso, las personas son mas dadas a invertir tiempo en la información que allí su empresa pueda estar compartiendo que en un sitio web estándar. En este punto debe recordar acondicionar su blog con un “llamado a la acción” para que logre retener a los visitantes que se interesen en sus artículos. Y posteriormente, sus productos o servicios.
Recuerde: Twitter es meramente una herramienta de Social Media pero que, bien usada, puede generar prospectos de venta para su Pyme.
Suscríbase a nuestra base de datos y reciba estos artículos en su correo, o síganos en Twitter en: https://twitter.com/#!/empsocialmedia
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